More buyers ask ChatGPT, Perplexity and Google AI Overviews for recommendations. Answer engine optimization makes your business easy for these tools to understand, cite and recommend.
Answer engine optimization: making your business easy for AI tools like ChatGPT, Perplexity and Google AI Overviews to understand, cite and recommend.
SEO targets ranked links in search results. AEO targets the answers AI tools write. The two overlap, and your site should serve both.
No. AI answers change constantly and no one controls them. What can be done is make your site clear, specific and citation-friendly, then measure mentions over time.
For most established businesses it is a sensible addition to SEO, not a replacement. Buyers increasingly ask AI tools for recommendations before they ever see a search results page.
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